Blogging for Small Business Owners

Hello to my fellow business owners. I hope it has been a good summer for you.

Last month I wrote a post calling myself out with my poor blogging cadence. I admit my mistake. Now, I'll have to be consistent or I'm totally full of crap. Remember, it's not what we say it's what we do. For now, I'm going for monthly posts. I may change the rhythm but my goal is consistency. My other goal is to show you, the business owner, a few components to blogging, including a few cautions to save you money from some of the folks out there who are telling you WHAT YOU NEED. Be careful, they are your dollars perhaps being thrown out the window.

Some basics on blogging...and remember KNOWING something and DOING something are two different things. Before writing your next post, consider your intended reader. Are you writing to a specific person or group? I try to lead by example, I'm writing to Business Owners. If you look through my content I'm pretty clear, I even included it in the name of my blog.

After locking down on 'who' you want to write to, go look at resources who will show you how to do exercises on your ideal customer. There are exercises you can find online that take you into a deep dive into understanding your ideal customer better. You don't have to spend a lot of money to have someone provide this type of market research, you can do it yourself with these tools. 

Why am I doing this George? Great question, after doing these exercises and determining exactley who you want to write to, you will have relavant content going to the right person. It sounds so simple but knowing and doing...bla bla bla  you get my point. 

This post brought to you by Marketing Matters. Marketing Matters is the best place to go when you are in need of marketing services. Why? Because Melinda Rea is a senior-level marketing communications professional who delivers results. Speed, affordability and focus drive their three step process. 

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QUESTION(S) OF THE DAY: What was your favorite lesson from this post? Please let me know with comments and/or questions.