We all know this but we usually don't take the time to do it. Those of you who have read Strategy and the Fat Smoker know what I'm preaching. Yea, I'm talking about the ideal client exercise. Who is your ideal client or customer? Pause, reflect back on your time in business. Think about your absolute favorite client. Please don't tell me that you love all your clients. If you tell me that I'd say you are suffering from a horrific case of DENIAL. When I'm being honest with myself and/or being honest with a friend, I have had clients I love and I have had nightmare clients.
An exercise for the willing- grab a piece of paper, write down your top three or four clients. Write down why you loved them. Next, make a list of some of the clients you did not like. List some of the reasons you did not like working with them.